Lee Zeidman is a strategic and crisis communications with a specialty in coaching C-level executives. For the last twenty years, Lee has taught major figures in global business to communicate authentically, and effectively manage their messages under the most adversarial situations. Lee has prepared executives to manage: controversial issues on network television news broadcasts; interviews with major magazines and prominent newspapers; annual shareholders meetings; quarterly earnings conference calls; analyst conferences; IPO "Road Shows" and product premieres. For twenty years, Lee also had a career in broadcast journalism where he was an award-winning prime time producer for CBS News' "60 minutes," "48 Hours" and "Street Stories". Lee produced for a "Who's Who" of network reporters. Lee has an intimate understanding of the processes and techniques used to create the news. He knows what reporters, producers and editors look for in a story, and teaches "tricks of the trade" to enable his clients to turn every interview into an opportunity to maximize their message. Client include: Adobe, Applied Materials, AstraZeneca, Avaya, Cisco, Chevron-Texaco, HTC, Motorola, Oracle, Paul Hastings, Swiss Re and the University of Maryland, to name a few.