Tal Keinan is the CEO and Founder of SemantiNet, a company aiming at simplifying access to web-data and pioneering content analysis solutions for publishing and advertising industries. SemantiNet is known for AdExtent, a full service contextual display advertising solution over Real-Time bidding Ad Exchanges. Prior to founding SemantiNet, Tal worked at Morgan Stanley's Risk Department where he was in charge of the bank's Scenario Analysis product for evaluating Trading Risks. Born and raised in Israel, Tal served in the communication department of the leading Israeli Army Computing Division (MAMRAM). Following his service, Tal worked for Israel Government's Mission to the United States. Tal graduated with honors from Columbia University with a B.S in Computer Science and Economics. In 2010, Tal was elected to Bloomberg's inaugural class of NYC Venture Fellows.